A brand that always seems to be on my mind is Ban.do. Ban.do is a lifestyle brand that ‘encourages joy’ in all they do. They sell accessories, clothes, and stationary, and they have recently been focusing heavily on their ‘Feel Better’ line of products. Since discovering Ban.do (and truthfully becoming a superfan), I have never seen a more authentic company. Ban.do has a strong social…
Browsing Category Opinion
Should Brands Take A Stand?
Oreo stands with the LGBT community. Airbnb has publically stated how they support refugees and are against neo-Nazis. These two companies, according to Molly DeWolf Swenson’s article for Adweek, are two of a small list of brands who take a stand on tough social issues. Brands like Oreo, Airbnb, Chipotle, and Patagonia have set themselves apart from other brands in a controversial way. While many…
Samsung: Grow Up
With the release of the iPhone X last week, iPhone season is officially coming to a close. This year was arguably the most exciting iPhone release to date, due to Apple’s secretive production and announcement of three entirely new phones instead of just the anticipated 7s and new 8. Apple has released a new phone each year since its first release in 2007. If you’re…
Is 280 the Next 140?
Imagine this: it’s 2011 and I have just created the Twitter account I use today in 2017. Five years after Twitter’s creation in 2006, I was 15 years old. Needless to say, a lot has changed since then. As I’ve aged and moved up in the world, I have gone back and deleted many of my earliest, most embarrassing tweets. With that said, I can’t…
ban.do’s got friends
“HI HI!” began the most recent email from ban.do founder Jen Gotch. “So I feel like we’re good enough friends now . . .” she continued. I know, I’m the most special person ever to be getting such a kind, personal email from the founder of my favorite company, right? Well, yes and no. Yes, because I really am special to them. But no, because I’m not the only…
What Makes a Subaru a Subaru?
“There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.” – David Ogilvy “There isn’t…
Life by Who?
American Horror Story really brings out the best and the worst in me. There is always so much going on–so many things to see, so many thoughts to think, so many things to fire a person up. It was the most-watched hour of television on Wednesday nights for three weeks running, with more than 3 million people watching live each week. In other words, producers…