Oreo stands with the LGBT community. Airbnb has publically stated how they support refugees and are against neo-Nazis. These two companies, according to Molly DeWolf Swenson’s article for Adweek, are two of a small list of brands who take a stand on tough social issues. Brands like Oreo, Airbnb, Chipotle, and Patagonia have set themselves apart from other brands in a controversial way. While many…
“Country music has a perception problem,” states Judann Pollack in her article entitled “When Country Wasn’t Cool”, and there is nothing more true. People who don’t listen to country music think the songs are all about beer, trucks, and guns (I know I did during my own country music hiatus that lasted from around 2011 until earlier this year). So if that’s all country music…
“HI HI!” began the most recent email from ban.do founder Jen Gotch. “So I feel like we’re good enough friends now . . .” she continued. I know, I’m the most special person ever to be getting such a kind, personal email from the founder of my favorite company, right? Well, yes and no. Yes, because I really am special to them. But no, because I’m not the only…
Every day I wake up craving a Salted Caramel Mocha. I know I can’t afford to give in to that craving and pay the $4 for it more than once or twice a month, especially when I drink it like it’s water (as in, it’s gone about a minute after the barista puts it in my hand). But it’s weird to think I suddenly can’t…
“There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.” – David Ogilvy “There isn’t…
