False Regalia
Brand Messaging
False Regalia is an online thrifting community owned and operated by Gabriel McCoy. Gabriel wanted brand messaging that was genuine and showed his passion for thrifting clothes. I was intentional about trying to fit his personality into my writing, and after reading his About Us page, Gabriel commented that it, ”sounded like something [he] would write, but better”. Check out @falseregalia on Instagram!
This project was done in collaboration with Joe Anthony.
Fifth & James
Brand Messaging
Fifth & James is a clothing boutique that specializes in taking women from ”work to play” with ease. The Fifth & James woman came off to me as confident and kind—someone a woman could admire but also rely on for help. Check out @shopfifthandjames on Instagram!
This project was done in collaboration with Yonts + Co.
Want to read more? Check out my blog!
Integrated Therapies: Brand Audit
As a project in a User Experience Design course, my team and I completed a brand audit for a local Naturopath. I created a social media calendar, a mockup Facebook post, and mockup Facebook and Instagram Ads.
