A brand that always seems to be on my mind is Ban.do. Ban.do is a lifestyle brand that ‘encourages joy’ in all they do. They sell accessories, clothes, and stationary, and they have recently been focusing heavily on their ‘Feel Better’ line of products. Since discovering Ban.do (and truthfully becoming a superfan), I have never seen a more authentic company.
Ban.do has a strong social media presence, including Instagram, Facebook, and Twitter. They post a lot of fun product photos and beautifully illustrated compliments for their followers. My favorite thing they do is send super personal emails from the co-founder and CEO of the company, Jen Gotch. Jen regularly updates customers on the email list of what is going on in the company and informs us of fun products the team is working on. Her emails make it feel like we are important and part of a family.
While Ban.do has 607K followers on Instagram and 121K likes on Facebook, their engagement is generally quite low. Their posts on Facebook receive between 15 and 100 likes, while their posts on Instagram generally receive around 1,500 to 10,000 likes. A very successful post may receive 25,000 likes, but it is pretty rare. No more than 30 people comment on any of their posts on either platform.
Ban.do has a great theme going and is very true to who they are. So why isn’t their engagement higher? It seems like it’s only the superfans like me who are consistently liking their posts. They have the base—they just need to make more loyal customers. Their products are fun but can be very pricey. I believe they could run Instagram contests or post deals online to give people an incentive to buy. Their products are good enough to keep them coming back and to tell all of their friends to check them out, too.
The most important message Ban.do shares in all they do
Source: Ban.do 
Source: Ban.do